Writing and Sales

From the idea generation to the product or delivery, at each changing stage of the business , writing is the only constant thing.

That’s the power of pen not only to convince but to take out the money from their pocket eagerly for buying the product and availing the service.

That means the power of written words take care of the selling, not only in its own way but also with a sense of urgency.

Let’s see how..

Typical Problems:

• You are going to apply to a top university in your country, for which you have to write an essay about your past records and achievement. You want to get through , how you will do it?
• You are applying for jobs, that you always dreamt of and for that you have made you Curriculum Vitae , that will fetch the interviewer’s direct attention. Now how will you write or prepare your CV so that it will serve the purpose to the maximum extent.
• You are about to start your business, for which you have to write a business plan, which will invariably help to raise funds from the investors. How will you proceed for the same?
• As a business consultant, you go around to solve the problems faced by various businesses with your unique approach and talent towards the same. To enhance your client base, you have make a strong portfolio of your previous complex cases and how well and with strict time lines, you have been able to solve them. How will you go about that?

Even though all the problems mentioned above, originates from the mind however, at a later stage they have to be noted or penned down to give them a structural presentation.

How to go for the Solution:

Each case mentioned above is an unique case. So there is no one answer/ solution that fits for all of them.

But the one component, that is common to all of them, is the approach to see the problems and their clarification holistically. And that is presenting the matter on paper/system or other medium that serves the very purpose.

As they say “ You have to define/ write the problem clearly to get its best solution from the multiple options available”.

Post this , clearly state the ideal solution to the problem. That is what the solution must accomplish, what all constituents it must consider to arrive there and define the guidelines clearly.

Why it is the best way

• You will get unlimited space to give your issues multiple wings
• You are the judge here and you don’t need to hide anything. You can just blurt out anything and everything that comes to your mind
• You can edit them at the best of your interest and benefit
• You stay more focused and many cluttered things start opening up

Take the first step, though it will be challenging in the beginning but it is surely going to help you in the long run. You can and should use this for every stumbling block that you come across.